Meet The Team

Owners Al & Joelle Schmidt are lifelong residents of the Brainerd Lakes Area, and in 2007 they had the vision to open up a performance / auto repair shop in the area that brings back the "family auto shop."

  • Paradigm Automotive Performance

    Al Schmidt

    Owner / Master Mechanic

    Starting at a very young age, working on a farm and fixing tractors, Al knew that mechanics was a correct fit for him. Many muscle cars and not so muscle cars during high school got him prepared for when he joined the military in 1983 and became a mechanic for the U.S. Army. Leaving the Military in 1994 and working many Management positions while spending his free time building and racing dirt track in the area, Al realized there was no local performance shop in central Minnesota for the car enthusiast. When the opportunity presented itself for Al to start the shop he'd always talked about he jumped at it and hasn't looked back.

  • Paradigm Automotive Performance

    Joelle Schmidt

    Owner / Book keeping

    Coming from a background of accounting, book keeping, financial planning, and military wife, Joelle left her day job behind in 2011 to join the crew full time as our book keeping and payroll specialist. Joelle brings over 10 years of retail sales, shipping and receiving to the Paradigm team. When Joelle is away from the shop she can be found reading a new book, cooking, or at the track with her "boys".

  • Paradigm Automotive Performance

    Greg Schmidt

    Marketing / Performance Manager

    Greg grew up around cars with his father. He was his father’s main crewman for many years of dirt track racing, and drag racing. Greg is a 2009 graduate of Northwest Technical College, and studied Performance Engine Machining. He left Paradigm in 2009 and spent time in the Minneapolis/ St. Paul Area. Eventually Greg moved to Las Vegas to learn more about the performance industry. Greg returned to Paradigm May of 2012 to manage day to day operations, performance builds, and marketing. When not at work, He can be found drag racing, Driving the Paradigm Shop Car "Bad Influence" .

  • Paradigm Automotive Performance

    Dave Rassmussen

    Shop Manager

    Dave comes from a long background of automotive, farming, and machining. He was a shop hand at his Uncle's auto repair shop in Corcoran MN where he learned on the job how to repair and diagnose vehicles "the right way the first time." While learning the ins and outs of auto repair Dave went to school for tool and die machining and joined the Military all the while helping out on the family farm. Dave has a vast knowledge in GM and Ford engines and drive train, as well as Diesel and Subaru Performance. It is very safe to say Dave is not afraid of hard work and wants to put out the best he can.

  • Paradigm Automotive Performance

    Thomas Jungels

    Restoration / Body Specialist

    Thomas Joined the Paradigm Team in 2015 after many years and experience in the paint and auto body field. Thomas has more than 20 years in the automotive field much of which is in auto body and customization. Thomas Is a family man, and weekends he can be found spending time with his wife Sarah, and his three children, Cameron, Anthony, and Martika.

  • Paradigm Automotive Performance

    Dalton Wheeler

    Automotive Repair Technician

    Dalton is a graduate of Crosby-Ironton High School, and recently graduated from Lake Superior College from the Automotive Technology Program. Dalton Has been Building his own performance car a 1990 Toyota Supra turbo that his Father bought in the early 90's and passed it down to him. Dalton has grown leaps and bounds in his Automotive knowledge, and has a very bright future ahead of him, We are very happy to have him with us at Paradigm.

Paradigm - [ pair-a-dime ] - noun: one that serves as a pattern or a model; ideal; standard; example;